Dr. Bryan Acheampong, a former student of the Ghana Institute of Journalism, now the University of Media, Arts and Communication (UniMAC)—made a noteworthy return to his alma mater on June 26, 2025.
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| Dr.Bryan Acheampong |
His visit marked a decade since his studies in Public Relations, Advertising, and Marketing, and this time, he returned not as a student, but as a seasoned public servant and technology advocate, delivering an impactful message to the university community.
Invited as part of UniMAC’s Distinguished Speakers Series, Dr. Acheampong addressed students, faculty, and media professionals on the theme: “AI Disruptions and the Future of Work: Readiness of Our Youth.” His message was clear—Ghana’s future depends on how well its youth adapt to and shape the fast-evolving digital and technological landscape.
Blending personal reflection with forward-thinking insights, he recalled his time at the institution in 2014, a period when artificial intelligence (AI) was largely theoretical and far from the practical realities it presents today.
“AI was once an abstract idea. Today, it’s a powerful force transforming the world around us,” he said.
Drawing on his background in information systems and leadership experience in both government and the private sector, Dr. Acheampong highlighted how digital technologies are reshaping traditional career paths. He encouraged students not just to adjust to these changes, but to take an active role in driving innovation within their fields—particularly in journalism, content creation, communication strategy, and public administration.
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| A group picture of Dr.Bryan with Faculty of PR,Marketing and Advertising Lecturers |
According to him, the narrative around AI should not be one of fear or replacement, but of opportunity and empowerment. He emphasized the capacity of AI to enhance storytelling, streamline communication processes, and improve decision-making in ways that can benefit Ghana’s development.
“AI is a tool to elevate human creativity—not erase it,” he remarked. “Those of you studying media and communication are vital to shaping how this technology is used, ethically and effectively.”
As part of his address, Dr. Acheampong proposed the development of hands-on learning spaces at UniMAC—innovation labs or “sandbox environments”—where students can experiment with AI tools and digital systems, and engage in cross-disciplinary projects that foster creative problem-solving.
The highlight of his visit was the announcement of a donation: 50 advanced computers and AI-enabled tools to support the university’s digital infrastructure. This gesture, he said, is intended to bridge the gap between motivation and access, ensuring that students are not only inspired to innovate, but also equipped to do so.
“Access to the right technology is just as important as having the right mindset,” he noted. “It’s time we gave our young people the tools to build their own systems, not just operate within someone else’s.”
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| A section of Students |
Dr. Acheampong's message resonated deeply with students in attendance, many of whom found encouragement in his journey from student to national leader. His story served as a reminder that innovation and leadership can emerge from any background, and that the digital future of Ghana lies in the hands of those willing to think boldly and act decisively.
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